Business has drastically changed over the last decade. Back in the day, the casual white-hat marketing techniques revolved around brick and mortar locations, and paid advertisements through media such as the radio or telly Times were simple back then. Now SEO marketing is the buzz of the generation.
For those of you still trying to figure out the importance of intricately woven keywords, in layman’s terms SEO – search engine optimization is the key to potential leads finding your website, and thus turning into conversions. If the copy is compelling enough of course!
What Is All The Hype About?
Think about the internet as one big baseball match. Your website is one of the potential pitchers. With on-page SEO, Google will be able to find your website easier and assign you to the field. But without it – well, you will never have the chance to dig you heal into that fine sand.
SEO marketing is a way to befriend web crawlers, which form as part of the Google algorithm to rank accurate websites according to the “key terms that users search”.
Revitalize Your Traffic And Lead Conversions
Take a second to ponder this, how often do you search for something on Google. Now, when last did you bother to check out links lower than the top three or four? 75-percent of all traffic spawns off the top-three results on Google search.
Imagine the benefits of your website being in one of the top-three results! But, don’t get overexcited. This takes time and involves countless techniques to befriend those pesky web crawlers.
Brian Dean posted a fantastic article detailing the complete list of factors that Google takes into account when ranking websites. The full 200-yards. If you are looking to improve your knowledge of SEO marketing, this may be the right place to start.
Marketers Even Project SEO Marketing Will Be Crucial In 2018
Even some of the best marketers in their field, have ranked Google SEO market tools as one of the most important marketing tactics for 2018. Others can be found in the graph below:
At The End Of The Day…
SEO can be difficult. After all, it is a crowded market the internet. There are lots of bullies in the market dominating the space. So, for example – if you were to try and rank a children’s toy e-commerce store, it would be difficult. Certainly, more so if you try to rank for number #1.
But over-time, you would be more than capable of doing it. Of course, having someone helping you along the process that understands the subtle details of on-page SEO, and how to implement it in such a way that keeps your copy enticing, and organic will be of great help. Saving you a fortune along the way, and making you a fortune!